Shares of tech and consumer giant Apple (NASDAQ: AAPL) are down around 20% this year. That's not the type of performance investors would normally expect to see from the stock, unless there was a wide-scale sell-off in the tech sector.

That's not the case this year. Instead, the stock has been underperforming the market and it hasn't been giving investors a reason to be optimistic about a turnaround taking place anytime soon. 

But despite all the negativity surrounding the stock, this is still Apple -- one of the strongest, most iconic, and most recognizable brands in the world. If it's crashing, should you consider loading up on the stock?

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Source Fool.com