Is American Eagle Outfitters Stock a Buy After a Successful Ad Campaign?
American Eagle Outfitters (NYSE: AEO) has generated a significant amount of buzz with the advertising campaign released on July 23. The ads featuring actress Sydney Sweeney have inspired considerable amounts of both praise and outrage, amounting to untold millions in free advertising amid heavy media coverage.
Admittedly, the stock price's recent surge of approximately 25% might induce more investors to buy this stock. Nonetheless, American Eagle also faces a risk of selling off once the campaign is no longer trending. Amid such possibilities, should investors buy the stock or stay on the sidelines?
Image source: Getty Images.
Source Fool.com
