Investors Should Love Apple, Inc.'s $999 iPhone X

Investors Should Love Apple, Inc.'s $999 iPhone X

The $999 price tag on Apple's (NASDAQ: AAPL) new iPhone X may sound brutal to consumers, but investors should love it. Here's why: Millions of customers will still readily pay up for the new device.

Apple has long been known for its impressive pricing power. And this pricing power has been demonstrated recently, providing the perfect storm for a $999 bombshell. Apple's newest flagship phone and the company's wise decision to keep selling lower-priced phones as well mean Apple looks positioned to see iPhone revenue jump in fiscal 2018.

iPhone X. Image source: Apple.

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Source: Fool.com