In Pursuit of Growth, Nike Is Playing Offense to Win Over Consumers

In Pursuit of Growth, Nike Is Playing Offense to Win Over Consumers

Today's consumers have high expectations, and companies like Nike (NYSE: NKE) are looking for ways to better serve and attract them.

As part of those efforts, Nike has unveiled its "consumer direct offense" as an answer to this evolving retail environment, but the way the company is implementing this major strategy is one thing that it's definitely doing right.

Nike's first women's only store in Western Europe, located in London. Image source: Nike.

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Source: Fool.com