If You Like Dollar General, You'll Love This Smaller Rival

Discount store Dollar General (NYSE: DG) has dominated its sliver of the retail arena in recent years. Savvy growth initiatives have helped pump up its footprint to more than 16,000 stores, nearly doubling the number of locations in place as of a decade ago. Its mix of the right staples at the right price in the right place has turned the company into a player that not even Walmart (NYSE: WMT) can afford to ignore.

No name goes un-targeted in a free market, though, which is why Dollar General and its investors may want to look over their shoulders and take a closer look at what Big Lots (NYSE: BIG) has been doing of late. It's not an existential threat to Dollar General, but the up-and-comer could certainly cause some turbulence for the category leader.

Image source: Getty Images.

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Source Fool.com