How the Bronco Will Affect Ford's Sales

The Bronco was discontinued in 1996, but recently Ford (NYSE: F) announced a new line of Broncos that are set to come out in 2020 -- and consumers are excited.

In this segment from Industry Focus: Industrials, analyst Sarah Priestley and senior auto specialist John Rosevear discuss how this will affect Ford's bottom line, and competitors like Fiat Chrysler; how well trucks and midsize pickups are selling in the U.S. and overseas; where the Bronco fits into Ford's overall strategy; how this new SUV will compare to products like the F-150; and more.

A full transcript follows the video.

Source: Fool.com