How Scary Is Fiat Chrysler Automobiles' 10% Sales Decline?

Fiat Chrysler Automobiles (NYSE: FCAU) said that its U.S. sales fell 9.7% in September, a drop that it attributed to a planned reduction in sales to rental car fleets. FCA said that its retail sales rose slightly (up 0.3%) from a year ago.

But FCA's small retail sales gain fell well behind rivals' results, despite the fact that the company seems to have the right product mix for the current U.S. market. Why isn't FCA doing better?

Chrysler-brand sales fell 16% in September despite an 18% gain for the handsome Pacifica minivan. Image source: Fiat Chrysler Automobiles N.V.

Source: Fool.com