Whether in the news media or earnings reports, artificial intelligence (AI) technology is infiltrating every major company's brand identity. This trend makes sense when considering predictions that the AI market could hit $2.5 trillion by 2032. But can too many AI-branded products confuse consumers and limit adoption? It appears (NASDAQ: MSFT) may have the answer.

Though the tech titan recently became the world's biggest company by market cap, it appears to have plenty of room to grow thanks to AI. That's because Microsoft, through investing over $10 billion in OpenAI, has rapidly expanded its AI product portfolio.

It started in February 2023 with Bing AI, powered by OpenAI's GPT-4 large language model. This approach aimed to provide users with a custom search engine experience. Through integrating AI into its search engine, Microsoft improved functionality while testing consumer preferences. Bing AI was then tailored to provide search result summaries and offer users a more succinct but informative experience.

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Source Fool.com