How Altria and Juul Can Benefit From China's Ban on Online E-Cig Sales

The electronic cigarette industry experienced tremendous growth in 2019, until the outbreak of a lung illness tied to vaping caused sales to crater. Where industry researchers at ECigIntelligence had previously estimated global e-cig growth of 14% between 2019 and 2020, it now sees the market being flat at $14.4 billion and the U.S. bearing the brunt, with the e-cig market contracting 13% year over year.

Although e-cigs still have the potential to positively affect the health of smokers worldwide, regulatory actions like last month's ban on online sales and marketing of all electronic cigarettes in China mean access to these devices will be increasingly limited.

Coupled with health scares like those seen in the U.S., it's clear why the industry may have a hard time bouncing back.

Source Fool.com