How 15 Seconds Could Change Pandora's Fortunes for the Better

How 15 Seconds Could Change Pandora's Fortunes for the Better

Pandora Media (NYSE: P) played more than 5 billion hours of music for nearly 74 million listeners last quarter. But 15 seconds could be the key to sustained profits for the audio streaming leader.

Late last week, Pandora announced it is now offering ad-supported listeners access to its premium listening experience in exchange for viewing a single video ad.

IMAGE SOURCE: PANDORA MEDIA

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Source: Fool.com