Here's Why the Best Is Yet to Come for Activision Blizzard
Activision Blizzard (NASDAQ: ATVI) has benefited enormously from the shift to the digital distribution of games over the last decade, which has boosted profits and driven a market-beating stock performance. The company's non-GAAP operating margin reached a record high last year, but going forward, Activision is targeting more revenue growth.
To accomplish that, management is accelerating its long-term plan to reach 1 billion monthly active users (MAUs) across all its games. Activision Blizzard is already seeing progress, with MAUs increasing to over 400 million in 2020, but there is much more potential in a growing video game industry.