Here's Why Ford Needs a Turnaround in China

Here's Why Ford Needs a Turnaround in China

Ford Motor Company (NYSE: F) recently announced a turnaround plan for China. Its November sales showed why it needs one. 

Ford said its sales in China fell 8% in November from a year ago, as good sales of small and midsize sedan models didn't come close to offsetting a broader decline in sales, including year-over-year declines for some of Ford's most profitable products.

Including November's result, Ford's sales in China are down 6% this year, trailing the overall market and several key global rivals. 

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Source: Fool.com