Here's What to Expect From Altria Group on Thursday

Investors began the year excited about Altria Group (NYSE: MO), pushing the tobacco stock to big gains. Yet over the past month, Altria has fallen back, and some wonder how much longer the company will be able to offset the steady drop in cigarette demand by boosting prices.

Altria will report its second-quarter financial results on Thursday, July 27, and most of those following the stock expect modest gains in revenue and earnings. What's more important for investors to look at is how Altria intends to move forward with its big-picture strategic plan, which advocates a balanced approach toward its legacy traditional cigarette and smokeless tobacco business as well as taking advantage of shifting consumer attitudes toward alternatives like e-cigarettes and heated tobacco product.

Source: Fool.com