Here's How HBO Max Intends to Battle Netflix

For AT&T (NYSE: T), merging the vast majority of its entertainment assets into one big streaming service, HBO Max, will be relatively easy. Finding an effective way to build it into a genuine rival to market leader Netflix (NASDAQ: NFLX) or even fellow newcomer Disney+ (NYSE: DIS) will be the tricky part. However, the telecom giant does have a whole lot of name-brand content to leverage, and once HBO Max arrives in May, AT&T will also have the ability to bundle subscriptions for the service with its wireless plans.

HBO Max is entering a crowded streaming space. Image source: Getty Images.

The company plans to use phone upgrades as a way to market the new streaming service, according to remarks AT&T COO John Stankey made at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, which Deadline reported.

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Source Fool.com