Hard Seltzer Push Lands Boston Beer on the Wrong Side of a Bender

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Depending on who you ask, trendy hard seltzer brand White Claw is either the greatest thing since humans started fermenting drinks in 7000 BC or the most annoying Instagram accessory since the app was founded in 2010.

But for Boston Beer, the storied maker of Sam Adams, the hard selter craze prompted by White Claw has turned from boon to bust — the company lost money in a quarter for only the fifth time in 26 years thanks to a big bet on its bubbly alcoholic drink, Truly.

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Source Fool.com