Google's Making an Important Change to Its Ad Business

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google has agreed to pay French regulators 220 million euros as part of a settlement in an antitrust case.

The 220 million euros -- about $268 million -- is just a slap on the wrist for the advertising giant, which generated $16.4 billion in operating income in the first quarter alone. The bigger penalty is the changes Google agreed to make with how it conducts its ads business, and Google may preemptively follow the same course in other markets.

Here's what investors need to know.

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Source Fool.com