Google Releases a Multitude of Devices to Counter Amazon, Apple, and... GoPro?

Going into Wednesday's event, Google, a division of Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG), had teased that a new upgraded phone might be in the offing. Billboards advertising the event instructed consumers to "Ask more of your phone" with the date of "Oct 4".

With Apple Inc.'s (NASDAQ: AAPL) anniversary iPhone release firmly in the bag, it seemed that Google wanted consumers to turn their attention to its devices. The date coincided with last year's release of the Pixel and Pixel XL, the first Google-branded phones, while "ask more" seemed an indication of announcements concerning the Google Assistant voice-activated digital assistant.

What consumers got, however, was a multitude of products designed to take the fight to Amazon.com, Inc. (NASDAQ: AMZN), Apple, and even GoPro, Inc. (NASDAQ: GPRO). Google took great pains, however, to emphasize that the key differentiator between its products and the competition would be the artificial intelligence (AI) at the heart of its Google Assistant.

Source: Fool.com