Google Ad Revenue to See First Dip in More Than a Decade in 2020
Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google is forecast to see a decline in U.S. advertising this year due to a halt in travel amid the COVID-19 pandemic.
According to a new report by research firm eMarketer covered by the media, Google is poised to see U.S. advertising revenue fall 5.3% in 2020, marking the first time it declined year over year since the research firm began tracking Google's ad sales in 2008. Google is faring better than the overall U.S. advertising market, which eMarketer predicts will see a 7% decline year over year in 2020. For all of 2020, eMarketer expects the tech stock to have U.S. ad revenue of $39.58 billion. For 2019, Google weighed in with ad sales of $41.8 billion, CNBC reported.
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Source Fool.com
