Ford's New Fiesta May Have Dented 3rd-Quarter Profits

Ford Motor Company (NYSE: F) said that its sales in Europe fell 10.9% in September, Ford's fourth consecutive month of sales declines in the Old World. Once again, tight supplies of Ford's all-new Fiesta more than explained the decline.

Ford sold about 129,900 vehicles in September in the 20 Western and Central European markets that it considers its primary market in Europe (the "Euro 20," in Ford's lingo). That was down 11%, or about 15,900 vehicles, from its total in September 2016. Sales of the Fiesta were down about 16,000 vehicles from a year ago.

The decline dropped Ford's market share in the region by about a tenth of a percentage point from a year ago, to 7.5% for the month.

Source: Fool.com