Fitbit Ionic vs. Apple Watch Series 3

Fitbit Ionic vs. Apple Watch Series 3

After a disappointing 2016, smartwatches are attempting to stage a comeback in 2017. With sales in the product category being back-loaded into the busy holiday shopping season, it's about to be crunch time for smartwatch makers, specifically the two dominant players in the U.S.: Fitbit (NYSE: FIT) and Apple (NASDAQ: AAPL). Apple just unveiled its Apple Watch Series 3 this week, and Fitbit announced the Ionic last month, its first foray into official smartwatch territory (the older Blaze doesn't count since it doesn't support third-party apps).

Within the U.S., these two products will be the two main smartwatches competing for consumer attention and dollars.

Fitbit Ionic (left) vs. Apple Watch Series 3 (right). Image sources: Fitbit and Apple. Images not shown to scale.

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Source: Fool.com