Facebook's Revenue Growth Slowdown Might Not Be as Bad as Expected

For four quarters now, Facebook's (NASDAQ: FB) management has been warning investors of a slowdown in revenue growth in the second half of this year. The message came again with Facebook's second-quarter results.

"We continue to expect that Facebook ad load will play a less significant factor driving advertising revenue growth going forward," CFO Dave Wehner told analysts on the second-quarter earnings call.

In fact, growth in ad impressions has already slowed meaningfully in the first half of the year. Impressions increased just 19% last quarter, a slowdown from 49% in the second quarter last year and barely more than the 17% increase in active users. The decline was partially offset, however, by an increase in average ad prices, which grew 24% year over year, an acceleration from the 9% growth the company saw in the same period last year.

Source: Fool.com