While many consumer goods stocks rallied this year, one in particular sat on the sidelines. I'm talking about Etsy (NASDAQ: ETSY), an e-commerce company that offers artisans a platform where they can sell their creations. The stock is heading for a 27% loss in 2023 -- and that follows a decline of more than 45% last year.

After watching Etsy's shares and earnings soar during the earlier stages of the pandemic, investors worried the company wouldn't keep up the momentum as consumers returned to in-person shopping. Etsy did see growth slow, and a weakening economy weighed on the business, too. But Etsy also has offered us reasons to be hopeful about the company's future -- and the shares' potential. Could the stock win big in 2024?

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Source Fool.com