Disney World's New $299 Trick Is Brilliant but Risky

Just when you thought that Disney (NYSE: DIS) was running out of ways to milk more money out of its biggest theme-park fans, it raises the bar with a new big-ticket offering. Mickey's Not-So-Scary Halloween Party kicked off at Disney World's Magic Kingdom on Friday night. This year's after-hours event comes with a new nearly unlimited option -- but it comes at a stiff price. 

Disney is introducing Mickey's Not-So-Scary Halloween Party Pass, a $299 offering that includes party access to 35 of the 36 event nights. Only Halloween itself is excluded from the new pass.

Adult tickets will set you back between $79 and $135 per night for the event, so the pass is a good deal for folks planning to attend at least three or four of the non-Halloween nights. Disney is offering folks who have already purchased a one-night ticket the option to upgrade to the new pass at a modified price. It's a smart move on the surface but could also backfire in more ways than one.

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Source Fool.com