DirecTV Now Is Not Cannibalizing DirecTV

DirecTV Now Is Not Cannibalizing DirecTV

After AT&T (NYSE: T) disclosed that it added around 300,000 DirecTV Now subscribers last quarter, but lost even more linear TV subscribers, I posed the question, "Is DirecTV Now cannibalizing DirecTV and U-Verse?" When AT&T hosted its third-quarter earnings call, I got my answer.

Of the 787,000 DirecTV Now subscribers, "most of those customers are new to our TV service, new to AT&T, about 700,000," according to CFO John Stephens. While a small -- but not insignificant -- portion of subscribers downgraded to the streaming service, DirecTV Now is helping bring in more customers to AT&T.

Image source: AT&T

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Source: Fool.com