DirecTV NOW Has Almost 500,000 Subscribers, But It Can't Save AT&T's Video Business

DirecTV NOW Has Almost 500,000 Subscribers, But It Can't Save AT&T's Video Business

AT&T (NYSE: T) unveiled DirecTV NOW late last year, and it hit the ground running. The company said it added over 200,000 subscribers in the fourth quarter when it was live for just over one month. The company didn't provide any exact numbers, however, basically saying it didn't want to create a benchmark for itself, instead focusing on improving the quality of the service.

But now that AT&T is seeing significant pressure on its traditional TV business, consisting of U-Verse and DirecTV satellite, the company decided to offer up some numbers for investors. As of the end of the second quarter, AT&T had 491,000 DirecTV NOW subscribers. Still, the streaming services subscriber additions couldn't make up for losses. AT&T lost a total of 199,000 TV subscribers last quarter.

Image source: DirecTV

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Source: Fool.com