Could This Be Apple’s Big Break in This Major Market?

Apple (NASDAQ: AAPL) brought the iPhone SE moniker back to life earlier this year to target the midrange smartphone segment, packing the latest A13 Bionic processor in a compact form factor priced at an attractive $399 for the base model.

The second coming of the iPhone SE should have helped Apple crack price-sensitive smartphone markets such as India, where demand for mid-range devices has been increasing at a terrific pace. But Apple committed a blunder by pricing the iPhone SE at a big premium in India, thanks to duties and taxes. However, the iPhone maker is reportedly looking to set that right by assembling its entry-level device in India itself.

Image source: Getty Images.

Continue reading

Source Fool.com