Coca-Cola Outlines New Priorities

Last week, The Coca-Cola Company (NYSE: KO) held its first investor day conference in seven years. The forum gave CEO James Quincey an opportunity to discuss broad changes he's implemented since taking over from former CEO Muhtar Kent in May of this year. 

In the first of this three-part article series covering the conference, we'll look at shifting priorities as Coca-Cola begins life as a less capital-intensive organization following the extensive refranchising of its bottling investments.

CEO James Quincey at the Nov. 16 conference. Image source: The Coca-Cola Company. 

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Source: Fool.com