Coca-Cola Flexes Its Venture Capital Muscle With Purchase of Topo Chico
Global beverage titan Coca-Cola (NYSE: KO) recently announced the $220 million purchase of Monterrey, Mexico-based Topo Chico, the leading sparkling water label in Northern Mexico, which has also taken much of Texas by storm.
In this segment from The Motley Fool's Industry Focus: Consumer Goods podcast, the cast analyzes the deal and what it means for Coca-Cola's shift toward marketing, rather than manufacturing beverages. To learn what a $42 billion outfit like Coca-Cola sees in the small, premium drink label, check out the video.
A full transcript follows the video.
Source: Fool.com