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Chrysler’s 2019 Successes Foreshadow Positive Momentum in 2020


Boosting sales growth with its overhaul of the Ram pickup truck series, Fiat Chrysler (NYSE: FCAU) came out swinging in the 2019 struggle for sales and market share in the pickup and SUV sector. Overall, automotive demand softened this year in the USA, but Chrysler punched above the average weight among the big car companies. Chrysler's plans for building on its success via revamped SUV models, a diesel version of the popular new Jeep Gladiator pickup, and other truck-sector tactics, seem likely to pay off with continued positive momentum into 2020.

The 2020 Dodge Ram 1500. Source: Fiat Chrysler Automobiles.

One of Chrysler's two power moves for 2019 consisted of a thorough redesign of the Dodge Ram 1500, soon followed by Ram 2500 and 3500 overhauls. Aesthetics- and comfort-related changes include refreshed bodywork for current-year styling, plus luxury cab features such as ventilated and heated seats, a sunroof option, touchscreen infotainment systems, and optional wood and leather details. The Ram 1500 aims for a silkier ride than its competitors with better suspension.

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Source Fool.com

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