Chipotle's Digital Strategy Is Starting to Kick Into Overdrive

Chipotle Mexican Grill's (NYSE: CMG) most recent earnings report shows just how well the two-year-old road map laid out by CEO Brian Niccol is working. 

Although analysts at the time were skeptical he would be able to grow Chipotle into a $10 billion business, the restaurant operator's fourth-quarter results indicate it's looking more like a case of when Niccol achieves that figure, not if.

Image source: Chipotle Mexican Grill.

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Source Fool.com