Chipotle Enters Clothing Sales With Responsibly Sourced Product Line
Chipotle Mexican Grill (NYSE: CMG) announced on Monday that it is launching a new clothing line made from responsibly sourced materials. The line features branded apparel and accessories and marks the company's foray into new territory.
The clothing line will be produced with organic cotton and dyed through a process that uses avocado pits from the company's guacamole that would otherwise be thrown out. Chipotle has close to 300 million avocado pits annually that currently go to waste. Each item in the new line uses five pits that are simmered in water, creating the sustainable dye.
Image source: Chipotle Mexican Grill.
Source Fool.com
