Can Target Use Its Famous Partners to Create Its Own Version of Prime Day?

The retail world is a bit like high school: If you hang out with the cool kids, some of their coolness rubs off on you.

Target (NYSE: TGT) has long taken advantage of that fact by partnering up with trendy, high-end designers whose wares wouldn't normally be found in a discount chain store. The designers get mass-market exposure; customers get an affordable taste of styles that might normally be out of their budgets; and the retailer gets to buff up its cheap-chic, "Tar-zhay" street cred.

To celebrate how well that strategy has worked over the years, Target has just announced it's holding a 20th-anniversary event featuring throwbacks to some of its most-popular partnerships.

Continue reading

Quelle Fool.com