Netflix (NASDAQ: NFLX) doesn't think you have to spend more to get more.

The company built a reputation for outspending the competition for big-name licensing deals and its massive library of originals. But management is changing its tune a little bit. The question co-CEO and head of content Ted Sarandos is asking his team is, "Can you get more impact per million-dollar spend than anybody else?"

He thinks so, which could mean a substantial profit bump for the streaming leader over the next few years.

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Source Fool.com