Can Investing in Artificial Intelligence Increase Starbucks Sales?

Over its several decades of existence, Starbucks (NASDAQ: SBUX) has turned the concept of the corner coffee shop on its head, spearheading and dominating a new coffeehouse industry. It's done this with the clear objective of using all available innovations to push boundaries outward, and it's using artificial intelligence to break open new channels in sales.

Former CEO Howard Schultz, who led Starbucks to its current success, left the company in the hands of current CEO Kevin Johnson in April 2017. Johnson comes from a technology background, rather than food or consumer goods, sending a strong signal about where this consumer discretionary stock is going and how it's going to get there.

Image source: Starbucks.

Source Fool.com