Seemingly every time Wal-Mart (NYSE: WMT) or Amazon.com (NASDAQ: AMZN) makes a major move, analysts start predicting the demise of Costco (NASDAQ: COST).

This comes from the idea that since so many retailers have been hurt by the two digital leaders, it's inevitable that the warehouse club will eventually succumb. Of course, Wal-Mart is relatively new to the conversation, but its aggressive e-commerce growth efforts make it another supposed threat to Costco.

The problem is that the argument that the changing nature of how consumers shop will eventually hurt all brick-and-mortar success stories isn't true. It seems as if it's the truth, but it's more of a guess or an extrapolation based on the available data.

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Source: Fool.com