Energy drink consumption has long been driven by younger male consumers, so, not surprisingly, companies like Monster Beverage (NASDAQ: MNST) have marketed mainly to this demographic. However, Celsius Holdings (NASDAQ: CELH) has also been able to draw in female consumers through its marketing efforts, offering flavors such as Peach Vibe and Watermelon and a formula designed to boost the human body's metabolism. As a result, the company's customers are evenly split between males and females.

Why should this matter to investors? Because Celsius has been able to drive a whole new category of consumers to its energy drinks, which, in turn, is driving market share gains and exceptional revenue growth.

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Source Fool.com