Cable TV Lost Another Million Customers in Q3 -- Sort Of
Another million U.S. consumers canceled their conventional cable service last quarter, extending a long-standing trend. That brings the total tally of cord-cutters since cable TV's 2014 peak to a figure of around 20 million, depending on how you're figuring the numbers.
There's a curious detail that now has to be added to any discussion of the cable television industry's continued cable subscriber losses, however. That is, people will still buy cable TV. They'll even pay a reasonable premium for a complete package, even knowing they'll not be watching most of the programming offered to them. What's changing is how these consumers watch cable programming, and who they buy it from.
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Source Fool.com