Cable Streamers Like Fubo and Sling (Somehow) Added Customers in Q3

Conventional cable television companies are still bleeding customers, led by the likes of AT&T (NYSE: T) brand DirectTV and Comcast (NASDAQ: CMCSA). The latter lost another 273,000 paying Xfinity subscribers last quarter, while the former shed another 590,000 premium TV customers in the same three-month span. Both setbacks extend a long-standing cord-cutting trend.

There's another curious trend taking shape within the cable media arena that's also worth noting. Streaming cable services from providers like FuboTV (NYSE: FUBO) and Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube TV continue to add to their customer ranks.

This is clearly an encouraging shift for linear cable players that are able to make such a pivot, but it raises a big question: Why?

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Source Fool.com