Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal
Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership with independent market research firm CITE Research.
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Source: CITE Research for Dassault Systèmes (Photo: Dassault Systèmes)
The survey revealed differences among generations, geographies and technology adoption levels in terms of how consumers view personalization in mobility, healthcare, retail and the home and city environment, how they define personalization, and what they are willing to give up for it. Yet it also confirmed that nearly all consumers already value the importance of personalization, in particular for health and personal safety, and share concerns about how data is collected and managed to achieve it.
Findings from the survey include:
“Consumers want experiences with personalization as the differentiator, especially among younger consumers. The solution for manufacturers to capitalize on this trend is to collect, analyze and transform data while addressing concerns for data privacy. Our 3DEXPERIENCE platform enables them to do just that. Using the platform, companies can innovate, design, create and manufacture hyper-personalized products in the most sustainable way,” said Florence Verzelen, Executive Vice President, Industry Solutions, Marketing and Global Affairs, Dassault Systèmes.
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For more information:
About the survey: CITE Research, on behalf of Dassault Systèmes, conducted an online survey among 3,000 adults in the U.S., China and France. The survey was fielded from November 23-December 4, 2019. For a full copy of the survey results, please contact Suzanne Moran: firstname.lastname@example.org.
Dassault Systèmes will demonstrate the transformation of data into personalized experiences at its booth #4623 at CES January 7-10, 2020 in Las Vegas.
Dassault Systèmes’ 3DEXPERIENCE platform, 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions: http://www.3ds.com
About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 250,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com.
3DEXPERIENCE, the Compass logo and the 3DS logo, CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, BIOVIA, NETVIBES and 3DEXCITE are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.
1 People born in the 1960s and 1970s
2 People born in the 1980s and 1990s
3 People born in the late 1990s and early 2000s
4 People born between 1946 - 1964
5 People born from the mid-1920s to mid-1940s