Buy Under Armour Before North American Growth Turns for the Better

There's no denying it's been a frustrating few years for Under Armour (NYSE: UA) (NYSE: UAA) shareholders. The company has faced more than its fair share of staggering headwinds: a string of sporting-goods retailer bankruptcies; sputtering growth from its core North American business; revelations of (and changes to) its toxic male-dominated company culture; the more recent surprise resignation of Kevin Plank as CEO; and concerns over the outcome of a years-long accounting probe by the Securities and Exchange Commission and the Department of Justice.

I generally favor buying shares of businesses as they work from a position of strength -- winners tend to keep on winning, after all. But with Under Armour stock down around 60% from its late-2015 peak -- and off nearly 25% from last year's highs even as the broader markets surged to record levels -- I think now might be exactly the time investors should consider opening or adding to a position.

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