Beyond Meat Rival Impossible Foods Makes a Big Push Into Canadian Restaurants

Just a few weeks after it introduced Impossible Burgers to some of Canada's leading restaurants, Impossible Foods, privately held rival of Beyond Meat (NASDAQ: BYND), declared its plans to greatly expand availability of its products in the northern country. At that time, the plant-based meats saw their debut at several "world-class restaurants," including Joe Beef, Patois, Hog Shack Cookhouse, Gold Standard, and others.

The initial introduction, made because of "clamor" and "overwhelming demand" from Canadians, continued only while supplies lasted. The rollout beginning yesterday at 200 fast-casual restaurant locations, however, marks the start of permanent availability of Impossible Burger across Canada, according to the company press release. Impossible additionally states "all restaurants in Canada will be able to order" their simulated meat from October 2020 forward.

Image source: Impossible Foods.

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Source Fool.com