Despite differing approaches to the restaurant business, McDonald's (NYSE: MCD) and Chipotle Mexican Grill (NYSE: CMG) are similar in many ways. Both have benefited from high name recognition and the targeting of specific demographics to engender customer loyalty.

Additionally, they have driven considerable shareholder returns, albeit by employing differing strategies. Which restaurant stock better serves investors? Let's take a closer look.

The most shocking difference between these restaurants is how both succeed by pursuing radically different strategies.

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Source Fool.com