Choosing to invest in the stock of businesses that wow consumers can prove to be a winning strategy. Costco (NASDAQ: COST) and Nike (NYSE: NKE) are both great companies in this regard, but they possess their own unique characteristics that warrant digging deeper.
Furthermore, the coronavirus pandemic has had different effects on each, requiring the need to reassess the future outlooks for both businesses. While Costco's stock is up just 12% over the past year, Nike's stock has fared better, climbing 40% during the same time period. Let's find out which of these consumer favorites deserves your capital.
To say that Costco's business benefited from the coronavirus pandemic would be a huge understatement. After total company sales briefly dipped 1.8% in April of last year, they came roaring back, as consumers viewed the warehouse club chain as a one-stop shop for all their essentials.
Source Fool.com