As Its Ad Business Flounders, Twitter Looks Increasingly Towards Data Licensing

As Its Ad Business Flounders, Twitter Looks Increasingly Towards Data Licensing

Despite recent gains in engagement, Twitter's (NYSE: TWTR) ad business is not doing all that hot right now. Even though the company has been making meaningful progress with growing daily active users (DAUs) -- outpacing modest monthly active user (MAU) growth as proof of said engagement gains -- Twitter has struggled with actually monetizing that usage.

That became evident earlier this year, after there was hope that President Trump's tremendous affinity for the service could translate into a boost for the business, but those hopes ultimately faded.

Data source: SEC filings. Chart by author.

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Source: Fool.com