Are Lower Prices Enough for Whole Foods to Win Market Share?

Are Lower Prices Enough for Whole Foods to Win Market Share?

Amazon.com (NASDAQ: AMZN) didn't take long to cut prices at Whole Foods Market stores after it took control. Prices for certain grocery staples fell as much as 43% on Monday, moving toward Amazon's goal of making healthy, organic food accessible to everyone.

But Whole Foods isn't the only organic grocer in town anymore. Wal-Mart (NYSE: WMT) and Costco (NASDAQ: COST) have added lots of organic products to their shelves. Importantly, both of them offer competitive prices even after Whole Foods' price cuts.

So as Whole Foods fights to take a larger share of the grocery market, lower prices might not be enough.

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Source: Fool.com