Apple TV+ Adds a Top Producer to Help Bolster Its Streaming Service

To say the debut of Apple's (NASDAQ: AAPL) nascent streaming service, Apple TV+, was underwhelming doesn't really convey the lack of interest the viewing public had for the iPhone maker's latest offering. While rival newcomer Disney made waves by announcing 10 million sign-ups for Disney+ by the time the service launched and landed rave reviews for its first original, The Mandalorian, Apple had a very different experience. Its flagship series, The Morning Show, one of only about a dozen shows total currently available on the service, got mixed reviews from critics, and the tech giant quietly dismissed its programming chief amid a lackluster streaming debut.  

Apple just inked a landmark deal with one of the most successful names in entertainment in the hopes of getting its fledgling streaming service back on track.

Still from The Morning Show. Image source: Apple.

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Source Fool.com