Apple Inc.’s Brilliant Low-Cost iPhone Strategy

Apple Inc.’s Brilliant Low-Cost iPhone Strategy

Although Apple (NASDAQ: AAPL) unveiled a new, premium iPhone (called the iPhone X) starting at $999 (significantly more expensive than previous flagship iPhones), one thing that people don't seem to be talking about is how Apple's new iPhone lineup very aggressively addresses lower-end portions of the market that the company had, in previous years, left underserved.

Let's take a closer look at the strategy and what it could mean for Apple's iPhone business.

Image source: Apple.

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Source: Fool.com