Amazon and Whole Foods Seize a Prime Opportunity

Amazon and Whole Foods Seize a Prime Opportunity

Today Amazon.com Inc. (NASDAQ: AMZN) closed its much-heralded purchase of Whole Foods Market (NASDAQ: WFM), and it's entered the grocery market with guns blazing. Effective immediately, Whole Foods is slashing prices on at least 13 popular staples, with more to come.

As announced late last week, Amazon will soon make Whole Foods products available on its Amazon.com, AmazonFresh, Prime Pantry and Prime Now sites. The company plans to place Amazon lockers in Whole Foods stores, allowing shoppers to pick up items ordered online when they stop in for groceries.

In addition to organic brown eggs, examples of initial sale items include bananas, organic avocados, organic baby kale, baby lettuce, animal-welfare-rated 85% lean ground beef, fresh and farm raised salmon, and 365 Everyday Value organic butter. Image source: Whole Foods Market.

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Source: Fool.com