Amazon Prime Has Nearly as Many Subscribers as Cable

Amazon Prime Has Nearly as Many Subscribers as Cable

Amazon's (NASDAQ: AMZN) Prime service now has 90 million members in the United States, according to new data from Consumer Intelligence Research Partners (CIRP).

The report shows that 63% of the online retailer's customers join Prime, which gives members free two-day shipping and other perks. That means that Amazon has a total customer reach of nearly 143 million customers in the U.S. alone.

Just on the Prime side, where members pay either $99 a year or $10.99 a month, Amazon has roughly doubled its audience from Sept. 2015 to Sept. 2017, according to CIRP's data. That brings the company to an interesting milestone: If current trends hold, it won't be long before Amazon Prime has more customers than the largest pay-television providers, representing about 95% of the total market.

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Source: Fool.com