Amazon Kicks Off Holiday Season Early With Big Deals Starting Today

Amazon (NASDAQ: AMZN) is up against a tough year-ago comparison this quarter. Last year, Prime Day fell in the same quarter as the holidays, providing the quarter with an extra boost. Investors, of course, can credit COVID-19 lockdowns for the unusual timing for Prime Day last year.

Fortunately, Amazon had a trick up its sleeve to give the fourth quarter of 2021 a shot at outdoing the strong year-ago quarter. The e-commerce giant announced on Monday morning that it was unveiling "Black Friday-worthy deals" earlier than ever. 

An Amazon fulfillment center. Image source: Amazon.com.

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Source Fool.com